Search Engine Marketing
Search Campaigns Tailor Made For Your Business
Search Engine Marketing, or SEM, is one of the most effective ways to grow your business.
Search engine marketing is the practice of marketing a business using paid advertisements that appear on Search Engine Results Pages. SEM shouldn’t be confused with Pay Per Click (PPC). The difference is that Search Engine Marketing concentrates only on the search engines, whereas PPC covers all online advertising (with clickable links). SEM is a part of PPC.
To start an SEM campaign a business will bid on Keywords that they believe (or have been formulated through keyword research techniques) their potential customers will type into Google or other search engines when looking for a particular product or service. This provides the opportunity for the business’s ads to appear alongside results for those Keywords the potential customer entered. Search Engine Marketing’s greatest appeal is that it enables advertisers to put their ads in front of ‘ready to buy’ customers. No other advertising medium can do this, which is why Search Engine Marketing is so effective and such a powerful way to grow your business.
SEM vs. SEO Generally, "Search Engine Marketing" refers to paid search marketing, where a business pays Google/Bing/Yahoo to display their ads in the search results. Search Engine Optimisation or SEO allows a business that has the most relevant content for a given Keyword search a spot in the organic search results.
Both SEO and SEM should be fundamental parts of your online marketing strategy.
Search Engine Marketing Process
Stage 1Initial MeetingA consultant with Business Near Me will meet with you to discuss your advertising requirements and the products your business offers. Together we will develop a marketing strategy that will work for your business.
Stage 2Planning and OverviewOnce we have created your new campaigns, we will show them to you to ensure that the offering is in line with your company profile and the products you offer. Design of the advertisements is the most important factor, as we need to entice the search engine users to click on the ads.
Stage 3PlacementAdvertising accounts will be set up by us for you, on the best performing search engines. Campaigns will be created and when ready we’ll press the go button.
Stage 4OptimisationWhen these ads begin to run, the advertising platforms will require a few weeks of ‘Optimisation’ time to learn how and where these ads perform best. This requires manual input from our experts too, changing bid strategies, adjusting bid amounts and reviewing the keywords that trigger your ads. If there are some keywords you would not like to be showing for we can change the keyword setting and remove your ads for certain triggers.
Optimisation is an ongoing investment that necessary to run successful campaigns. Advertising campaigns are not a ‘turn on and leave’ proposition.
Stage 5Recommendations and ImprovementsOnce the campaign/s have been running for some time, enhancements may be brought to our attention and supplied to you on top of the optimisation process. Extra keywords or seasonal products can be removed or added as required to suit your business model.
Stage 6ReportingEasy to understand monthly reporting will be sent to you with all the details you’ll need to easily compare your sales to your budget and ensure that your ROI matches your efforts.
Stage 7Ongoing Optimisation and SupportSEM Campaigns while running, will always need to be adjusted, modified and looked after. The team at Business Near Me will monitor your campaigns closely and notify you when changes or adjustments need to be made.