Business Near Me Search Engine Optimisation Services - Tailor Made Campaigns For Your Business.
SEO ensures that your website has the criteria Search Engines demand for it to be promoted in the page ranking for the relevant ‘search term’.. Making your website conform to the ‘best practices’ demanded by Google, Bing or Yahoo is a large undertaking best performed by an SEO specialist.
SEO can reduce your online advertising cost. If you currently run online advertising through a Search Engine, good SEO will deliver savings on inflated keyword Click Per Costs and drastically increase your ROI over time.
Business Near Me ensures that it uses Search Engines' requirements in all Search Engine Optimisation. Good SEO starts with a great website that is user friendly and answers the searchers' questions. If your website is interesting, informative and easy to use then this is a great start for SEO. Hundreds of different factors are taken into account for an SEO campaign - how many is your website missing?
Knowing this, the Search Engine will rank your page higher than other websites that do not have such content.
SEO is more cost effective than any other online marketing campaign or website promotion you may contemplate.
On-Page SEO consists of some or all of following:
Sitemap Structure (Silo Structure)
H1, H2 and H3 Tags
Compressed and Optimised Images
Use of Semi Related Keywords (Long Tail Keywords)
Page Loading Time
Server Response Time
User Friendly Content.
Interlinking Between Webpages
Use of Outbound Links
Creating Great Content
Maximising Click Through Rate
Reducing Bounce Rate
On-Page SEO is required for an SEO campaign to be successful and these On-Page changes and optimisations MUST be completed before any Off-Page SEO can be started.
Real Off-Page SEO needs to appear completely natural to Search Engines and by creating great content that people enjoy this can easily be achieved.
Having social media talking about your business can be a great Off-Page SEO social signal. Posting on Facebook and getting users to interact with your posts can positively affect an SEO campaign.
If you have a blog on your website, you should be using it! Having great content allows other websites to 'link' to your website as reference to an entry you've written. Search Engines are aware of this new link that's been created and they take many factors into account to value that link's 'power' for your website.
The more 'power' or authority a page has, the more likely that content is going to be relevant.
Good SEO is one of the most cost-effective marketing strategies you can employ because it targets users who are actively looking for your products and services online. It results in increased Brand Awareness - the more your pages and content rank in high positions in Search Engines, the more chances your users will see your content and associate with your brand.
SEO provides trackable and quantifiable results, allowing for comprehensive analytics.
From the above you will see that SEO doesn’t cost - it pays! Your investment in this enhancement will vary and is dependent on many factors. We are happy to discuss a cost effective campaign that you will be happy with.
Search Engine Optimisation Process
Stage 1Audit ProcessBefore we begin an SEO campaign we conduct a thorough audit of your website. We determine how and where SEO needs to be implemented or changed on your site and it's mentions around the web. We'll also check all of your online directory listings and ensure these are current and correct.
We'll look at keywords that could be used for your campaign and estimate the potential value to your business. If you're currently running a PPC campaign we'll also look at the increased Return On Investment (ROI) that SEO offers for your desired keywords.
If you're satisfied with our offering and accept our quote we'll begin your new SEO campaign.
Stage 2Keyword ResearchOne of the most important pieces to the SEO puzzle are keywords (KW's). Using the correct KW's are vital to a succesful SEO campaign.
After an extensive keyword research phase involves an indepth look into what your business offers and all of the potential words your clients could use to look for a business like you on the Search Engines. With this information we can then look at;
How many times does that KW get typed into Search Engines per month?
What is the 'Buyer Intent' of that keyword?
What is the competition for that keyword?
What is the PPC cost for that keyword?
What is the ROI of the SEO KW vs the PPC KW?
What is the SEO benefit from this keyword?
Once the perfect keywords have been found, we'll plan on the implementation of these keywords through content strategies.
Stage 3Competitor ResearchOnce we've found the keywords we can use for your campaign, we run an internal comprehensive competitor analysis report.We determine what SEO efforts have been used for the selected keywords on other websites and look at how we can use these keywords to rank your website higher than the websites currently ranking.
Stage 4Strategy PlanningPlanning of the SEO campaign and when and how implementations will be put into place is an integral part for the strategical planning of your campaign.
All Search Engines want are websites that are easy for them to read and have meaningful content for your users. Planning a content layout and strategy onsite and offsite ensures your website will be useful to not only potential clients, but Search Engines too.
Stage 5Strategy ImplementationOnce all the planning has been put in place onpage SEO is started.
The following is an example of just some of the optimisations that are put into place straight away;
• Page Speed
• URL Structure
• Website Reponse time
• Security (HTTPS) and Backups
• Mobile Friendliness
• Search Engine Friendliness
• Sitemaps and Robots.txt
• Duplicate Content
• Internal Linking Structure
• Structured Data Markup
Along with the above content is now implemented throughout your website in stages allowing the use of the newly found beneficial KW's. These keywords will have a list of associated keywords or 'Long Tail Keywords' that we've found and will use them in conjunction with your new KW's. This is a powerful SEO method that garners impressive results.
Stage 6Ongoing Analytic and Position MonitoringReporting of ranking positions and website analytics will be sent to you to.
The Ranking Positions report will have the list of keywords along side a graph showing the position of your website on Search Engines. Your position is checked daily and the report shows this with a line graph.Analyitcs report shows an indepth view of how users are interacting with your website, where they've come from, what they did and for how long. This data is incredibly powerful when used to improve the user experience of your website. If we see something on your website isn't performing for the average user we can change it to help improve its performance - Perhaps a Call To Action (CTA) is in a location that isn't performing.